About Us

Humanizing the data through strategy, operations, training, & more

Helping B2B and B2C teams of all sizes optimize marketing automation for streamlined efficiency and amplified results

Berm Marketing helps you use marketing automation to bring you closer to your ideal clients.

We take a holistic, targeted approach to optimizing your marketing and sales tech – empowering your team with the skills, strategy, and tools you need to succeed.

No matter where you are in your journey — whether you’re well-established or just getting started, deep into marketing automation or testing the waters — we’re here to help.

We do things differently. Working with Berm, you can count on:

  • Customized solutions for your unique challenges, opportunities, and goals

  • Competitive expertise from years of boots-on-the-ground practice and industry leadership

  • A people-focused approach to data-driven results, connecting you with your ideal audiences

  • Proven track record of achieving high-ROI results for clients ranging from startups to multinational corporations

Your Marketing Automation Multitool

Berm Marketing launched in 2018 to help people quickly and efficiently get the most out of marketing and sales technologies. We provide flexible support for a diverse range of marketing automation needs – working as project lead, slipping seamlessly into a team role, or independently managing outsourced tasks. We meet you where you’re at, and offer just what you need to close that gap between your systems and your goals.

We deliver tailored support for leveled-up results, with a focus on creating exceptional experiences for you – and your customers.

Meet Ericka Yockim, Berm Marketing Founder and Principal Consultant

Ericka is a marketing and sales veteran with over ten years of experience in the Marketing Automation space.

Based out of Bozeman, Montana, Ericka Yockim partners with organizations of all sizes in the digital space to transform how companies do business across the US and beyond. With a passion for bridging the gap between technology and strategy, she helps clients navigate the ever-changing digital marketing and marketing automation landscape with ease.

Known for her authenticity, diligent work ethic, versatile skill set, and savvy approach, Ericka goes beyond hitting benchmarks – she redefines them. Her thought leadership expands organizations' marketing automation potential, empowering ROI through day-to-day operations and high-level optimization roadmaps. Ericka is dedicated to making people's lives easier by helping them offload time-consuming or technical tasks, and she welcomes clients with big ideas that need technical and strategic oversight to come to fruition.  

Ericka graduated Summa cum laude from Montana State University with a Bachelor of Marketing degree. Qualified to manage an extensive list of platforms and needs, she is Marketo Certified on many levels, Klaviyo Certified, and a Certified Salesforce Admin. A student of new technologies, she emphasizes continued education for herself and her clients and believes in the power of knowledge to elevate personal and professional success.

When she's not immersed in her work, Ericka loves learning new things, from mountain biking and skiing to wake surfing. She's also passionate about health and nutrition, exploring how foods and herbs help our bodies. She values the deep work of finding – and creating – balance and peace in the chaos of the digital marketing world.

CREDENTIALS

  • Marketo Certified Expert

  • Marketo Certified Consultant

  • Salesforce Certified Administrator

  • Klaviyo Certified Partner

  • Marketo Certified Revenue Cycle Analyst

  • Marketo Specialist: Programs and Campaigns

  • Marketo Certified Solutions Architect

More than just a memorable name:

What “Berm” Means to Us

“In mountain biking, a ‘berm’ is a corner with a banked outer edge running its entire length. This bank allows you to accelerate through the turn, the earth pushing back against your tires and giving them extra support at higher speeds. A berm lets you go faster than you could on a flat corner without slipping – harnessing the terrain to expand your own edges.

I was new to biking when I first experienced riding a berm. I was intimidated by this big mass of dirt in front of me – nothing about that vertical berm looked like an enjoyable experience! But I went for it anyway – and I was ecstatic. It amplified my effort, smoothing out my momentum and accelerating me forward.

We support businesses much like a berm supports mountain bikers – channeling the input to create powerful, direct results that even feel fun and easy! We know software can feel scary and overwhelming, so we focus on creating a sense of confidence throughout the process. Marketing tech doesn’t have to BE hard to WORK hard for you.”

— Ericka Yockim, Founder & CEO